Brand ambassador Donny Pangilinan was recently in Cebu to help launch the Sun Life Play for Life campaign at a media conference held at Fili Hotel last July 12, 2024. Cebuano clients were delighted to be able to meet him up close. Read more about this exciting new campaign from Sun Life.
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What is the Sun Life Play for Life Campaign?
The Sun Life Play for Life campaign aims to spread financial literacy in a fun and engaging way through gamification. Borne out of this goal is “Play for Life: A Game of Choices,” a game developed by Sun Life that mirrors real-life challenges and financial decisions that one must make to achieve their goals.
During the event, Sun Life Philippines Chief Client Experience and Marketing Officer Carla Gonzalez-Chong unveiled the new digital video commercial featuring all the brand ambassadors, including Donny, Piolo Pascual, Matteo Guidicelli, and Sarah Geronimo playing the board game. Released to the public last July 15, the videos highlight the role of Sun Life products and solutions in achieving one’s life goals – whether it be securing their family’s future or protecting their health.
“Sun Life created an original game to help Filipinos, especially the younger generation, to feel empowered to make bright choices and play the game of life,” said Carla Gonzalez-Chong.
Exciting Raffle Prizes
Donny announced an exciting new promo available to Sun Life clients and the public to promote the game and the campaign further. Up for grabs is a chance to win a trip to Japan, Vietnam, and Giftaway vouchers worth PHP 10,000. More details can be found on sunlife.co/PFLMechanics for the client promo, while details about the public promo can be found on sunlife.co/PlayTalkWinMechanics.
Strengthening Sun Life’s presence in provincial areas
Gonzalez-Chong also shared that Sun Life conducted a study among Gen Zs in Metro Cebu and found that:
- 44% plan to avail of life insurance with savings products in the next two years
- 38% will get basic life insurance or Variable Universal Life insurance
- 38% are interested in getting health insurance, particularly with hospitalization coverage
However, according to the same study, 54% say that the reason why they do not have life insurance is because they have other financial priorities. In comparison, 40% want to know more but find it too complicated to understand.
“This is why we want to boost our efforts and strengthen our presence in the provincial areas, especially in the Visayas and Mindanao regions,” Gonzalez-Chong said. “Through Play for Life, we want to simplify and make financial products like life insurance, health insurance, and investment more understandable and relatable.”
Step into the world of Play for Life
For a more immersive experience, there will be a roving life-size version of Play for Life in select areas around the country. Navigate the giant board game and make real-life choices at SM Sta Rosa from July 27 to 28, 2024, SM Lanang, Davao from August 24 to 25, 2024, and SM Iloilo from September 14 to 15. There will also be tabletop board game versions of Play for Life, where you can play with friends, family, and even Sun Life financial advisors.
Furthermore, Filipinos all over the country will soon be able to play the tabletop version at Sun Life branches nationwide. The Sun Life Play for Life campaign can also be checked online via sunlife.co/playforlifegame.