Citadines Bacolod: Ascott Limited Launches Latest Property

The Ascott Limited successfully opened its latest property last June 14, 2024, with a festive event themed “Sinadya: Celebrating the Opening of Citadines Bacolod City.” The ceremony, with its Masskara theme, successfully captured the lively spirit of Bacolod’s renowned festivals, and marked an apt way to celebrate another significant milestone to Ascott’s portfolio in the country.  

Known as the “City of Smiles,” Bacolod is a bustling city with great potential for long-term growth. Its vibrant culture and rich heritage make it an attractive destination for guests from all walks of life. The city’s dynamic atmosphere, coupled with its continuous development, made it an ideal location for Ascott’s newest property. By establishing Citadines Bacolod City here, Ascott aims to contribute to the city’s growth while providing travelers with high-quality accommodation that embodies the essence of Bacolod’s charm.

“We are thrilled to open Citadines Bacolod City and to celebrate with the community through this special event. The opening itself, being my first in the Philippines, as a French man inaugurating a French brand, in this beautiful city, makes it very meaningful. ” said Patrick Vaysse, Country General Manager of The Ascott Limited Philippines. “Our goal is to provide an exceptional living experience for our guests, blending the comforts of home with the dynamism of Bacolod’s cultural heritage.” A little-known fact about Citadines that was shared during the inaugural speech was that the brand started in France back in 1984, marking its 40^th anniversary this year with the opening of Citadines Bacolod City.

The event began with a soiree in the elegant lobby of the property; light networking had delicious canapes and welcome cocktails for all to enjoy. Together with the sensational tunes of the talented Prelude classical trio, the evening was off to a delightful start.

After some time, it was time for the main event, the ribbon-cutting ceremony, which was held in front of the hotel entrance. The ceremony began with a breathtaking performance from the incredible Masskara dancers. Following the opening act, The Ascott Limited’s Country General Manager Patrick Vaysse and Cluster General Manager Cecille Teodoro and esteemed guests, including Cebu Landmasters Inc., (CLI) Director of Hotels and Resorts, Mathias Bergundthal, CLI Executive Vice President and COO Jose Franco Soberano  and CLI Chairman and CEO, Jose Soberano III, alongside Capitaine Inc President Alec Lustre,  Capitaine’s Alexis Lustre-Sarrosa, DOT Region 6 Director Crisanta Rodriguez, Bacolod Mayor Hon. Albee Benitez, and Negros Occidental Governor Hon. Eugenio Jose “Bong” Lacson, were joined by close friends and family, alongside valued partners and invitees of the special event to formalize and celebrate the grand opening of Bacolod’s newest, and largest, international serviced residences.

Following the official opening, guests proceeded to Namit, the all-day dining restaurant, and Fuego, the steakhouse and bar lounge of the property. Guests had the pleasure to sample the decadent menu of property executive chef Jose Medrano; from a robust selection of cheeses and cold cuts to an artistic display of some of the city’s most fresh seafood options, alongside the signature hot dishes of the restaurant, such as the house salpicao and inasal. Each dish and menu item was expertly prepared and served to those in attendance. The quality and flavor of the dishes exemplified Citadines Bacolod City’s commitment to excellence in dining.

The celebration continued at Adlao, the Citadines Bacolod City pool bar, where guests were given a lively performance inspired by Bacolod’s rich heritage, culture, and traditions. The inspiring entertainment of Elmer Dado and Grupo Tribale and the stunning poolside setting created a memorable experience for all attendees. As the festivities continued, the evening sky was painted with an unforgettable fireworks display. Everything came together to highlight the cultural essence of the region, as well as Ascott’s commitment to recognizing what makes every region unique.

“We are proud to offer a diverse array of dishes at Citadines Bacolod City, drawing inspiration from the rich culinary traditions across different regions in Asia,” said Cecille Teodoro, Ascott’s Cluster General Manager. “Our menu reflects the vibrant flavors and cultural heritage of our neighboring countries, providing our guests with a unique and unforgettable dining experience.”

Finally, as the festivities drew to a close, attendees were treated to an assortment of pastries from the property’s grab-and-go counter, Tam-is, which marked the event’s conclusion on a sweet and memorable note.

As it opens its doors to the public, Citadines Bacolod City will offer modern and stylish serviced apartments, designed to cater to the needs of both business and leisure travelers. With its prime location, exceptional amenities, and commitment to service excellence, Citadines Bacolod City is set to become a premier destination for visitors to Bacolod. Guests can take advantage of the property’s special rates, which range from PHP 4,000 for a Studio Twin, PHP 4,500 for a Studio Premier, and PHP 5,800 for a One-Bedroom Deluxe, and includes a wide selection of benefits, including complimentary breakfasts, Wi-Fi, access to recreational amenities, and more!

For updates about the property, reservations, updates, and more, visit the property’s official website and its social media pages on Facebook and Instagram.

About The Ascott Limited

Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with more than 930 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 220 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Preference, Fox, Harris, POP!, Vertu and Yello; and it has a brand partnership with Domitys. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.

A wholly owned business unit of CapitaLand Investment Limited, Ascott is a leading vertically-integrated lodging operator. Harnessing its extensive network of third-party owners and in-market expertise, Ascott grows fee-related earnings through its hospitality management and investment management capabilities. Ascott also expands its funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.

For more information on Ascott’s industry record of close to 40 years and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Connect with us on Facebook,  Instagram, TikTok, Twitter and LinkedIn.

About CapitaLand Investment Limited

Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong Asia foothold. As at 30 June 2023, CLI had S$134 billion of real estate assets under management, and S$89 billion of real estate funds under management (FUM) held via six listed real estate investment trusts and business trusts, and more than 30 private vehicles across Asia Pacific, Europe and USA. Its diversified real estate asset classes cover retail, office, lodging, business parks, industrial, logistics and data centres.

CLI aims to scale its FUM and fee-related earnings through fund management, lodging management and its full stack of operating capabilities, and maintain effective capital management. As the investment management arm of CapitaLand Group, CLI has access to the development capabilities of and pipeline investment opportunities from CapitaLand’s development arm.

As a responsible company, CLI places sustainability at the core of what it does and has committed to achieve Net Zero emissions for scope 1 and 2 by 2050. CLI contributes to the environmental and social well-being of the communities where it operates, as it delivers long-term economic value to its stakeholders.