Globe, Rotary Club of Makati Business District

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Leading digital solutions platform Globe signed a four-year partnership with the Rotary Club of Makati Business District (RCMBD) last Tuesday. The goal is to raise funds for its hunger alleviation program called The Hapag Movement, marking a milestone for the initiative.

The Hapag Movement

In attendance at The Globe Tower in BGC, Taguig City, Globe Group Chief Sustainability and Corporate Communications Officer Yoly Crisanto, Rotary Club of Makati Business District (RCMBD) Charter President Mache Torres Ackerman, and Rachel Harisson, Spokesperson and Hapag Movement Project Manager for RCMBD. They sealed the partnership, along with Kate Bellosillo, General Manager of Kyäni Philippines, a health and wellness company, and renowned chef Jessie Sincioco, President and CEO of The Manna Cuisine Corporation.

RCMBD committed to raising a total P10 million in funds for the Hapag Movement through various initiatives involving the different Rotary Clubs and its District, individual, and corporate members nationwide. With its commitment, the club is now one of Hapag Movement’s longest-term fundraising partners.

At the event P3 million was turned over to the Hapag Movement– the single largest donation it has so far received. This amount includes P1 million each from RCMBD, Kyäni, and Ackerman, who made the donation in her personal capacity.

The Commitment to The Hapag Movement

Under the partnership, the Rotary chapter will be tapping its corporate and individual members, alongside their vast network as drivers of the program.

“It has been three years since the pandemic struck and disrupted our way of life, including our livelihoods. Millions of Filipinos experience involuntary hunger today, as they reel from the impact of the health crisis and recent economic shocks. Our partnership with Rotary comes at a crucial time as we hope to support more Filipinos in dire need. Together, we’ll be able to deliver life-enabling help to our kababayans,” said Crisanto.

“The Hapag Movement, led by Globe, is a noble initiative that aims to address a lingering and fundamental problem afflicting thousands of Filipino families. Its goals are aligned with the Rotary’s mission to advance better health and help alleviate poverty, and so it was such a natural choice for us and our district membership to support,” said Ackerman.

Meanwhile, Bellosillo said, “As a company that fosters health and wellness, our mission runs parallel with Globe’s Hapag Movement. We are happy to be on board in this project that aims to provide not only supplemental feeding but also livelihood training. This is a sustainable way to address hunger.”

“RCMBD will continue to mobilize its expansive network to raise funds for the Hapag Movement. That is our commitment in this partnership. We will do our best and work diligently to get the support that the Hapag Movement needs to help the hungry,” said Harisson.

Preparing Quality Meals

Chef Jessie, one of the most sought-after Filipino chefs who has made meals for world leaders and the Pope, is set to cater a P3,000-per-plate dinner sponsored by Rotary and Kyani for 80 members and employees. Half of the total proceeds from the dinner will go to the Hapag Movement.

“As a chef, my mission in life is to give nourishment to people. It is, therefore, a big honor to serve for the Hapag Movement. I’ve prepared tens of thousands of plates throughout my career as a chef. But the most important ones are those that serve to benefit our kababayans who struggle with involuntary hunger. It is, therefore, a great honor to serve the least and the hungry among our dear countrymen through the Hapag Movement,” said Chef Jessie.

The Rotary Club of Makati Business District chapter is also tapping Rotary members in Cebu and Davao to help drive fundraising efforts in the Visayas and Mindanao, through Eric Le Cain, past RCMBD president who is now based in Cebu, and Ralph Ogui Bon Cambronero from Rotary Club, Davao. Together, they will push the Hapag Movement in the South.

“We will activate our members to find creative ways to raise funds for the hungry. That is our commitment to the Hapag Movement,” said Harrison.

Fighting Involuntary Hunger in the Philippines

The Hapag Movement is a united fight against involuntary hunger led by Globe that leverages partnerships to raise funds and deliver critical support for affected families. It aims to rally Filipinos behind a collective effort to feed the hungry and provide empowering livelihood training, as an estimated 15 million Filipinos continue to suffer from involuntary hunger.

The initiative, which aims to benefit 100,000 families through its four-year course, is in line with Globe’s commitment to the United Nations Sustainable Development Goals, particularly UN SDG No. 9, which highlights the roles of infrastructure and innovation as crucial drivers of economic growth and development.

So far, the movement has raised P13.5 million in donations through the help of partners Kumu, AMDOCS,

and the SM Advantage Card (SMAC). It has made an impact on at least 10,000 families through its mobilization partners the Ayala Foundation, Caritas Philippines, Tzu Chi Foundation Philippines, and World Vision.